10 Social Media Benefits For Small Businesses


Social media has greatly empowered small businesses and has provided access to the market and clients and has also opened opportunities for market exploits that ordinary would have been reached.

Social media gives you access to market research and opens up the world of the market to you, today the influence of social media is even more widespread, and its footprints cannot be ignored in the business world

In 2005, YouTube resurfaced creating an entirely new way for people to communicate and share ideas with others around the world. In 2006, Facebook and Twitter both became available to users throughout the world.

Today, there are several types of social media sites, and many of them can be linked to each other thereby enabling cross posting this makes it possible to reach a high number of clients.

10 Top Social Media Benefits for Small Businesses

Below is a list of ways small businesses can benefit from social media, according to Finanticum:

1. Easy and Inexpensive

Social media marketing helps businesses reach a high audience in a relatively cheap, and easy way, for this reason, social media has become a growing part of marketing strategies, and tools.

Social media makes your business more visible and accessible. With a social media account, you can easily share information with your followers and have a one-on-one conversation with other users

2. Increases Brand Awareness

Social media is one of the most effective and low-cost methods of increasing brand awareness and improving customer base. Brand awareness positively influences the customers and further enhances customer loyalty.

It is not enough to have an account, it should be effectively utilized and maintained, and should be active enough to develop active connections.

3. Increases Traffic

Increased social media presence obviously results in increased website traffic. People spend most of their time on social media like Facebook, Twitter, LinkedIn, etc. the more people are available on social media the more visible you become, also higher the number of shares received by you the higher your ranking in search engines.

4. Minimum Costs for Lead Generation

You can generate leads easily and cheaply; it is believed that social media can save up to more than 80% of the total lead generation costs.

Moreover, social media have the availability of cost-effective paid advertising options like Facebook Ads and Twitter Ads, which allow any business establishment to scale, increase reach, and sales, and improve demand generation.

5. Creates Relationships Through Interactions

Social media creates interactions with followers through media posts and dialogue.

Businesses and organizations through social media create a personality and can communicate with their audience. In social media, people make a digital presence for themselves that is separate from their physical one.

6.  Increase Sales

As engagement and awareness increase with your, it will birth even more successful opportunities for sales.  The increased number of likes, sharing, or recommendations of content happens on various social platforms and leads to increased sales.

7.  Increase Brand Relevance

According to a 2021 study by Pew Research Center, Seventy percent of social media users visit their social media handles at least once a day and 49 percent of social media users visited their social media handles multiple times a day.

Considering the high percentage of user who visits social media, that will give social you the opportunity to connect with your audience and followers every time they log into social media.

Endeavor to keep your social posts exciting and informative, and your followers will be glad to see your new content in their feeds.

8. Partner with Influencers

When you get people talking about your product or company on social media, you build brand awareness and credibility and set yourself up for more sales, one of the easiest ways to do this is to partner with social media influencer

Social media influencers are people who have a large following on social media and can draw the attention of that following to your brand.

9. Reputation Management

Business reputation is important in business. People are already talking about you on social media,  If you and your team should be there to respond, you can pick up on important social posts about your brand to highlight the positive and address the negative before it ruins your business reputation.

10. Understand Your Competition

It’s important to your business to know what people are saying about your competitors, and where they are doing well and not, social media makes it easy to monitor this.

For example, tracking mentions of your competitors will point out where you can reach out to address and fix which will eventually result in introducing more customers to you.

You will only monitor when your competitors launch new products, run promotions, and release new reports or data.

How to Increase Sales Using Social Media

Every business is always looking out for ways to increase sales and improve productivity. There are several ways you can increase sales via social media, some of which will be mentioned below

1. Discover the Social Channel Your Followers Use

Instead of wasting resources focusing on several social media platforms, find out which social media channel is your target market the most and direct more resources to reach as many as possible there.

Start by conducting a thorough analysis of your target demographic. Get information from your existing customer profile, once you know who buys your products/services you should find out which social media platform they use and spend the most time on

2. Make Engaging Posts to Entice

Create interactive content that is related to your product or service that will keep people passing through or visiting your handle or site glued it could even be contests or giveaways.

These types of interacting and enticing posts can quickly spread beyond your direct social media followers because people are usually drawn to a thing that is of benefit to them, remember If you create mediocre content, you will not get the engagement you need.

It is easy to spread and go viral through a contest or giveaway, you could start generating buzz a few days before starting your giveaway or contest that way you must have created enough awareness.

3. Share Customer Reviews

Reviews make prospective client’s confidence in the product or service, If you have customers who share positive experiences with your products or services, share that content.

Most of them will read multiple reviews before buying your product or considering your service to be sure of the worthiness of what you are offering them.  More people are turning to social media to find authentic reviews and see products and services in action.

4. Create A Call-to-Action Feature on Your Social Media Post

When advertising a product on your social media, endeavor to enable a call-to-action feature where people can click on it and be either directed to your personal contact or where to buy the product or access the service.

Most times if you don’t make buying that easy, they often times would not want to go through any form of protocol or procedure

5. Use Shoppable Posts

 Shoppable posts are posts that allow consumers to purchase featured items directly from the platform. It is an effective and quick way of increasing sales.

Instagram enables shoppable posts where you can tag products and services in your Instagram stories and posts when clicked, allowing consumers to buy the product without leaving Instagram.

6. Using Instagram to Generate Leads

It is not enough to have followers on Instagram, you can convert them into leads. Most social marketers don’t think of Instagram as a lead-generating platform, but it is.

You just have to make your Instagram Profile Business-Ready, create an Instagram business account, create Instagram lead ads Facebook Ads Manager.

7. Paid Ads

Paid ads are another effective way of increasing sales through social media, paid media ads help you reach more audiences quickly.

You can advertise on almost every social media channel with a sponsored post, Facebook, for instance, features extensive targeting tools. This makes it really easy for businesses to develop successful campaigns.

8. Use LinkedIn for Brand Awareness

You can create awareness for your business through LinkedIn, your business can establish strategic partnerships, generate leads and build awareness.

You can create a branded group that lets your business run a discussion board connected to your industry. Currently, there are millions of LinkedIn groups, to stay effective, you must encourage your members to post updates and articles other members can benefit from, you can also create a community around your product or service

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